Our customers aren't cyclists, they're urbanites. I spend a lot of time pedalling around cities all over the world. It has been estimated that by 2050, 60% of the world's population will be living in cities...  So we need  to make  cities more liveable places again, and  there's a massive place for bikes and technologiy in that.

​

Will Butler-Adams

CEO of Bromptpn Bicycles

The Brooks compendium of cycling culture. Pag 80